Tech entrepreneurs must spend more time developing a complete value proposition for the apps and web platforms that they pitch to corporates, says MTN’s general manager of digital commercial management Mophethe Moletsane.
“Unfortunately, most startups do the work on the solution, but are quick to rush to their demos without contextualising the market opportunity,” says Moletsane.
He says aligning the app, widget or platform to the strategic initiatives is everything for a big organisation.
Unfortunately, most startups do the work on the solution, but are quick to rush to their demos without contextualising the market opportunity, says MTN manager
Read more below on the advice he has for startups who [...]
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